{"id":11713,"date":"2016-11-22T16:22:31","date_gmt":"2016-11-22T16:22:31","guid":{"rendered":"http:\/\/www.thedatatouch.com\/?page_id=11713"},"modified":"2017-01-27T08:24:27","modified_gmt":"2017-01-27T08:24:27","slug":"what-is-digital-analytics","status":"publish","type":"page","link":"https:\/\/www.thedatatouch.com\/en\/what-is-digital-analytics\/","title":{"rendered":"What is Digital Analytics?"},"content":{"rendered":"[vc_row css=&#8221;.vc_custom_1479836590099{padding-top: 0px !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;top-to-bottom&#8221;]\n<h2 class=\"aio-icon-title ult-responsive\" style=\"text-align: center;\" data-ultimate-target=\"#Info-box-wrap-2351 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;&quot;}\">What is Digital Analytics?<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1479833562135{padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1455930368450{padding-bottom: 40px !important;}&#8221;][vc_column_text css_animation=&#8221;left-to-right&#8221;]Digital analytics generates rich insight about online customer behaviour and online assets performance. This is achieved through the use of specific technology solutions: Google Analytics, Adobe Analytics, Hitwise, comScore, Radian 6, Google AdWords etc&#8230; methodologies and frameworks.<br \/>\nDigital analytics doesn\u2019t stop at producing rich insight. Its fundamental goal is to enable actions which will drive businesses forward. So it is also about formulating hypothesis, testing continually, improving measurement capabilities and embedding best practices.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;right-to-left&#8221;]\n<p class=\"p1\">How can it help today\u2019s business world?<br \/>\nWhether an organisation wants to increase online sales, reduce cost to serve, better understand its customers, increase marketing effectiveness or manage competitive risks, digital analytics can help. Below are a few examples of key analysis that can help solve these problematics.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;]<div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-9106\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:75px;display:inline-block;\" data-animation=\"bounceInUp\" data-animation-delay=\"03\">\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Icons_Coins.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-9106 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Grow revenue<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9106 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Online purchase process analysis to understand the moments where organisations fail to grow e-commerce sales.<br \/>\nOnline customer engagement analysis to grow online advertising revenues.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-9225\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:75px;display:inline-block;\" data-animation=\"bounceInUp\" data-animation-delay=\"03\">\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Icons_reduce_cost.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-9225 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Reduce cost<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9225 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Channel cost analysis to compare cost to serve offline vs. online<br \/>\nOnline servicing process analysis to understand the moments where organisations fail to shift transactions online.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-7091\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:75px;display:inline-block;\" data-animation=\"bounceInUp\" data-animation-delay=\"03\">\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Icons_KyC.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-7091 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Know Your Customers<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-7091 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Online audience segmentation analysis to understand who your key customers are, what their needs are and where organisations fail and succeed at retaining them.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_repeat=&#8221;no-repeat&#8221; parallax_sense=&#8221;17&#8243; bg_override=&#8221;full&#8221; disable_on_mobile_img_parallax=&#8221;disable_on_mobile_img_parallax_value&#8221; fadeout_row=&#8221;fadeout_row_value&#8221; css=&#8221;.vc_custom_1479833482888{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-4311\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:75px;display:inline-block;\" data-animation=\"bounceInUp\" data-animation-delay=\"03\">\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Icons_improve.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-4311 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Improve marketing effectiveness<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4311 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Digital marketing effectiveness analysis to understand top and worst customers\u2019 touch points, which digital channels organisations should be investing more in and which ones they should stop wasting money on.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-3934\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:75px;display:inline-block;\" data-animation=\"bounceInUp\" data-animation-delay=\"03\">\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Icons_manage_risks.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-3934 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Manage competitive risks<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-3934 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Competitive intelligence analysis to understand where and how your competitors are outperforming you online.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^11725|url^http:\/\/www.thedatatouch.com\/wp-content\/uploads\/2016\/11\/Background_Section_whatisda_2.jpg|caption^null|alt^null|title^background_section_whatisda_2|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; parallax_sense=&#8221;17&#8243; bg_override=&#8221;full&#8221; disable_on_mobile_img_parallax=&#8221;disable_on_mobile_img_parallax_value&#8221; fadeout_row=&#8221;fadeout_row_value&#8221; css=&#8221;.vc_custom_1479834092974{padding-top: 200px !important;padding-bottom: 200px !important;}&#8221;][vc_column][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Work with us and\u00a0win<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1479836590099{padding-top: 0px !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;top-to-bottom&#8221;] What is Digital Analytics? [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1479833562135{padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1455930368450{padding-bottom: 40px !important;}&#8221;][vc_column_text css_animation=&#8221;left-to-right&#8221;]Digital analytics generates rich insight about online customer behaviour and online assets performance. This is achieved through the use of specific technology solutions: Google Analytics, Adobe Analytics, Hitwise, comScore, Radian 6, Google AdWords etc&#8230; methodologies and frameworks. Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11713","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/pages\/11713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/comments?post=11713"}],"version-history":[{"count":23,"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/pages\/11713\/revisions"}],"predecessor-version":[{"id":11915,"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/pages\/11713\/revisions\/11915"}],"wp:attachment":[{"href":"https:\/\/www.thedatatouch.com\/en\/wp-json\/wp\/v2\/media?parent=11713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}