Data & AI Leadership | Fractional Consulting & Training by Penelope Bellegarde
Better decisions. Measurable ROI. Data & AI leadership that
actually works.
From too much data and zero insight to decisions that drive revenue, and competitive advantage, at every level of the organisation.
Fractional Consulting & Training
How The Data Touch Helps
Two ways to help your organisation turn Data & AI into measurable business value.
Training & Capability Building
Bespoke programmes, from 45-minute executive briefings to multi-day leadership and technical deep-dives, designed for lasting behaviour change, not just knowledge transfer.
Fractional Consulting
Embedded support for senior leadership teams who want Data-Driven Enablement, AI Readiness, and Better Decisions at Scale. Includes AI & Machine Learning proof-of-concepts that are explainable and tied to business outcomes.
Specialised Leadership Programmes
Many leaders begin with one of these focused entry points:
Data for the CEO
Helping CEOs and leadership teams build the leadership and operating model needed to unlock real ROI from Data & AI. Because it starts at the top.
Data for the CMO
Helping CMOs and marketing teams lead with data, strengthen board-level influence, and deliver commercially compelling performance.
Data Literacy Alone Isn’t Enough
You can give people data skills and dashboards. But if they don’t feel they have permission to act, nothing changes.
Data is everywhere. Dashboards multiply. AI tools proliferate. Yet decisions still stall.
More data and more training are not the answer. The real blocker is rarely a lack of capability.
It is a lack of permission.
Organisations invest heavily in data literacy and analytics tools, only to discover that people still hesitate. They understand the data. They see the opportunity. But they don’t feel authorised to challenge assumptions, change course, or own the outcome.
Data enablement builds skills and clarity.
Data empowerment creates the conditions for people to use those skills without fear.
You need both.
Fractional Data Resource
I help organisations build genuine data capabilities and redesign the operating model, ownership, governance, decision rights, and incentives so that people feel confident and mandated to act on what they now understand.
When that happens, data stops being the property of the data team and becomes a shared asset. Decisions speed up. Accountability becomes real. And data finally creates the value everyone expected.
Key Points
The biggest blocker to becoming data-driven is not a lack of data. It is the lack of permission to act on it.
I have seen this pattern too many times. Knowledge without authority changes nothing.
Clarity
On what actually matters
Capability
The skills and confidence to work with data
Permission
The mandate to act on the findings
Who This Is For
Senior leadership teams, C-suite, and heads of function who want to:
Build genuine data-driven cultures and AI readiness across the organisation
Implement robust measurement and decision frameworks aligned to strategic goals
Develop internal data & AI capabilities
Generate real ROI from existing data & AI investments
Penelope Bellegarde
Explore how we can build both capability and empowerment
Interested in understanding where permission is missing in your organisation?
Top rated by clients
★★★★★
Data AI-Driven Transformation
Testimonials
"I had the pleasure of working with Penelope as we supported a key HSBC market with several major improvements to the website's journeys. Penelope has fantastic analytical skills as you'd expect but what makes her stand out is her ability to translate insights into 'plain consumable English' which can be easily understood by stakeholders, team members and senior managers alike. There is always excellent structure and logic to Penelope's work and she is a true team player.
I'd be delighted to work with Penelope again in the future if the opportunity arose."
Barry Hayter
"Penelope, during her many years in Digital Analytics and as founder of The Data Touch, has acquired a great deal of experience in helping companies transform with data. She recently did a wonderful job as a lecturer for the HEC Paris Executive Certificate in Marketing & Digital, of which I am the Academic Director.
In a one-day workshop, she provided participants with a set of methodology, tools and practical exercises to better imagine how to use data more effectively in their business. "
Anne-Sophie Tourtoulou
★★★★★
★★★★★
Head of Digital, HSBC
Marketing Academic Director, Executive Education HEC Paris
Contact
Let’s talk about building data-driven, AI-ready teams and organisations.
Connect with me on LinkedIn via the link below.
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The Data Touch Ltd is registered in England and Wales.
Company No. 10422593
Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom