To give digital analytics the exposure it deserves in organisations.
To put it simply, our mission is to put digital analytics in the boardroom!
We believe digital analytics is such a fundamental asset to any organisation that it needs to be more exploited, more talked about, more listened to and more connected within organisations.
With the increasingly prominent role played by digital,we also believe digital analytics is absolutely key to help shape organisations’s strategies.
Digital analytics is not just the analytics department’s business. It affects many other departments, the entire organisation in fact.