Over the recent years, all things digital have been playing a growing role in day-to-day life.
As a result, jobs requiring digital skills have been growing exponentially
The amount of data created within digital environments (websites, social media networks…) has also been growing exponentially: “Every 2 days, we create as much information as we did up to 2003” Eric Schmidt, Chairman of Google’s parent company.
That’s why we have developed 2 digital curriculums containing a series of digital modules. They teach the techniques, mind-set and tools necessary to tackle the UK digital skills gap and make future generations of business managers digital ready when they land their first job
We have developed these 2 curriculums based on our 12 year experience in various digital roles and across a range of organisations:
A digital curriculum containing essential disciplines and techniques, ranging from social media and search engine optimisation to user experience and design thinking
A digital analytics curriculum containing the key principles of digital analytics, its applications in the real world, the techniques and methodology and an introduction to Google Analytics: a leading digital analytics tool installed on over 30 million websites worldwide