Digital analytics generates rich insight about online customer behaviour and online assets performance. This is achieved through the use of specific technology solutions: Google Analytics, Adobe Analytics, Hitwise, comScore, Radian 6, Google AdWords etc… methodologies and frameworks.
Digital analytics doesn’t stop at producing rich insight. Its fundamental goal is to enable actions which will drive businesses forward. So it is also about formulating hypothesis, testing continually, improving measurement capabilities and embedding best practices.
How can it help today’s business world?
Whether an organisation wants to increase online sales, reduce cost to serve, better understand its customers, increase marketing effectiveness or manage competitive risks, digital analytics can help. Below are a few examples of key analysis that can help solve these problematics.